When people daydream about European escapes, it’s usually Paris, Rome, or Barcelona that steal the spotlight. But let us let you in on a little secret: right in the heart of Europe sits a city that’s full of surprises, Brussels! This fairy-tale-like city is as charming as they come, think cobblestone streets, stunning views, mouthwatering food, and way more to do than you’d expect. Here’s why it should be climbing to the top of your travel bucket list.
1. A Chocolate Lover’s Paradise
Belgium is world-renowned for its chocolate, and Brussels is the sweet capital. Home to artisanal chocolatiers like Pierre Marcolini, Neuhaus, Leonidas, and Mary, the city is a must-visit for anyone with a sweet tooth. Many shops offer tastings and even chocolate-making workshops. Spoiler: you won’t leave empty-handed!
2. A Feast for Architecture Lovers
Brussels is a visual wonderland. At the heart of the city lies the Grand Place, a UNESCO World Heritage site known for its lavish guildhalls, ornate facades, and the breathtaking Gothic Town Hall. Every few years, it transforms into a massive flower carpet, drawing thousands of visitors.
Beyond the central square, the city showcases an array of architectural styles, from medieval to modern, with notable Art Nouveau works by Victor Horta sprinkled across neighborhoods.
3. The Perfect Hub for Exploring Europe
Strategically located in the heart of Western Europe, Brussels is a great base for traveling to nearby cities. In just a couple of hours by train, you can be sipping coffee in Paris, exploring canals in Amsterdam, or shopping in London. Whether it's a Eurotrip or a city break, Brussels fits right in.
On top of that, Brussels is super pedestrian-friendly, with excellent public transportation, plenty of bike lanes, and a strong focus on eco-friendly initiatives. Walking or biking around town is not only easy, it’s one of the best ways to soak up the city’s vibrant atmosphere.
4. Vibrant Markets and Street Life
Brussels buzzes with lively markets like the Marché du Midi, Europe’s largest open-air market where you can find fresh produce, local delicacies, and unique souvenirs. The city’s neighborhoods are also filled with bustling cafés and street performers that add to the city's energetic, friendly atmosphere.
5. Festivals & Events Year-Round
Brussels hosts a wide variety of festivals throughout the year, from the Brussels Jazz Festival to Belgian Beer Weekend, and vibrant cultural events celebrating everything from music and film to comics and gastronomy. There’s always something happening to make your visit special.
6. City with the Best Experiences
Brussels is packed with unforgettable experiences. Whether you’re visiting for a weekend or a longer stay, don’t miss these highlights:
- Marvel at the Grand Place (Grote Markt): An Iconic square surrounded by ornate architecture and seasonal events.
- Visit the Atomium: A futuristic structure with amazing city views and fascinating exhibitions.
- Indulge in Belgian Waffles: Try both Liege and Brussels-style with delicious toppings.
- Explore the Magritte Museum: Discover surreal art in a beautifully curated space.
- Snap a Pic with Manneken Pis: Brussels’ cheekiest landmark, often dressed in seasonal costumes.
- Taste Belgian Chocolate: Visit world-famous chocolatiers and take a few treats home.
- Walk the Comic Strip Route: Hunt down over 60 murals celebrating Belgian comic heritage.
- Visit a Traditional Pub: Experience cozy cafés and try rare local brews.
- Stroll Through the Royal Gallery of Saint Hubert: Elegant shopping, cafes, and chocolate under glass-vaulted arcades.
- Take a Day Trip to Bruges or Ghent: Easily reachable by train, these fairytale towns are well worth the detour.
7. Green Spaces & Parks
Despite being a capital city, Brussels boasts many beautiful parks and green spaces perfect for relaxing or picnicking. The Parc de Bruxelles (Warandepark), near the Royal Palace, is ideal for a stroll, and the Cinquantenaire Park offers grand arches, museums, and wide lawns.
8. Rich History & Museums
Beyond Magritte, Brussels offers an impressive range of museums: the Royal Museums of Fine Arts, the Museum of Natural Sciences (home to the famous dinosaur skeletons), and the BELvue Museum that chronicles Belgium’s history. History buffs will also appreciate medieval landmarks like the Coudenberg Palace ruins.
9. A Food Lover’s Paradise
Belgium's food scene is as diverse as it is delicious. Beyond waffles and chocolate, there’s moules-frites (mussels and fries), stoofvlees (beef stew), and other hearty Belgian classics. Tip: Don’t forget to visit the Maison Dandoy for the best Speculoos cookies, a local favorite!
10. A Diverse & Multicultural City
Thanks to its status as the capital of the European Union, Brussels is a melting pot of cultures and languages. French, Dutch, and English are all spoken, and you’ll find influences from all over the world in the city’s food, shops, and events. It's a city where diversity is celebrated, making it feel welcoming and vibrant.
Ready for a new adventure? Brussels has everything - charm, culture, vibrant energy and so much more. Plus, we’ve got your back with visa assistance, and our Brussels and Amsterdam tour package is full of the best things to see and do.
It’s the kind of city you’ll wish you visited sooner, so go ahead, add it to your bucket list today. And if you're looking to explore more of Europe, be sure to read our article on our most loved Europe tours and why they’re the perfect choice for your next adventure.